Free downloads · sales, marketing & the growth audit

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Fifteen documents I've used for money: nine sales scripts, five marketing playbooks and the premium growth audit. Your name, your email, and they're yours.

Start with the audit ↓ Straight to the scripts

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15
documents, used
for real money
9
sales scripts,
ready to role-play
5
marketing playbooks,
fill-in practical
1
premium growth audit
22 pages
Every document here is one I've used for money. Take what works.
Start here

The audit first.
Then the scripts.

The premium 22-page audit I build for clients: discover, diagnose, prioritise, recommend, roadmap. Score your business before you spend a penny with anyone. Including me.

Download the Growth Audit

22 pages · PDF · already branded for Jamie Sonnex Consulting

Sales scripts

Nine calls, written out.

Objections, discovery, high-ticket closes and local-business entry offers. Adapt the words; keep the structure.

01

Objections Playbook

The ten objections you'll hear this week, decoded: the fear underneath, and the answer that lands.

10 objections · 4pp · PDF
Download
02

Opening Questions Role-Play

The discovery openers that earn the right to pitch: scripted, sequenced, ready to rehearse.

discovery · 4pp · PDF
Download
03

High-Ticket Master Script

The master call from rapport to close. The spine every other script hangs from.

the master call · 9pp · PDF
Download
04

Agency High-Ticket Script

Selling marketing to marketers: the agency call, line by line.

agencies · 8pp · PDF
Download
05

Fitness High-Ticket, Online

High-ticket fitness enrolment over the phone: jovial by design, closing by structure.

fitness · 7pp · PDF
Download
06

Car Detailing Entry-Offer

Fast rapport, tight close: the entry-offer call for detailing businesses.

local business · 2pp · PDF
Download
07

Chiropractor Entry-Offer

Rapport, registration, appointment: the chiropractic entry-offer call.

local business · 2pp · PDF
Download
08

Trades Entry-Offer

One page, no fluff: the first-call structure for the trades.

local business · 1pp · PDF
Download
09

Real Estate Entry-Offer

Speed-to-lead rules plus the call that books the appointment.

local business · 2pp · PDF
Download
Marketing playbooks

Five playbooks, fill them in.

Copy, offers and the client maths. Workbooks to complete, not essays to read.

01

Dream Client Workbook

Two pages that decide your year: who you sell to, what they want, what stops them.

workbook · 2pp · PDF
Download
02

Nine Facebook Copywriting Tips

Nine fixes that get ads read and clicked. Implement today; no theory.

copy · 9pp · PDF
Download
03

Copywriting Implementation Table

Offer, traffic, copy: the system as fill-in tables and templates.

system · 25pp · PDF
Download
04

Fast Cash Strategies (Fitness)

24 pages of no-ad-spend cash plays: trials, upsells, referrals, offers.

fitness marketing · 24pp · PDF
Download
05

The Business Formula: 1:1 PT

The one-to-one PT business by numbers: the model, the maths, the levers.

fitness business · 24pp · PDF
Download

These documents are yours to use inside your business. Please don't resell or rebrand them.

Real engagements

How the work arrived.

Start to finish: how the client was found, the need proved, the option proposed, the work delivered.

Homeopathy UK logo
Homeopathy UK, charity · brand and growth on a donor-set budget

232 sales in three months.

The brief
A charity with a growth brief and a budget set by a large donor. Every pound answerable.
Built
An online course, built and launched. Filled with Meta ads.
Sold
232 sales in three months.
Delivered
A clinic launch with ticketing. Then a Royal Gala, with HRH the Duke of Gloucester in the room.
232 sales, three monthsCourse, clinic, gala£2m programme, six projects
Last line

Take the scripts.
Book the hand that wrote them.

If the documents raise more questions than they answer, that's what the 20-minute call is for.

Book the 20-minute call

You'll know inside ten minutes. · Every number on this site is verifiable.

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