You recorded it. It's good; the beta group said so. But a launch is a different skill from a course: the sequence, the cart, the ads, the affiliates, the tech stack, the support queue. That's the part that decides what the year looks like.
The offer, so you don't have to scroll: I've run this launch myself: 232 sales in four months.
Sunday, 10pm.
The course took nine months to build. The launch plan is a Notes file, a board nobody opens, and eleven browser tabs of “platform comparisons.”
The email sequence is drafted, in your head. The checkout was tested once, on your laptop, in the evening, which is exactly when nothing breaks. The affiliate spreadsheet has a column called “?” and it has earned the name.
Cart-open morning. The first email goes out at 9am, and the mobile checkout has been showing a spinning wheel since 9:04. You find out from a DM.
And here's the thing: I've lived the good version. I built the funnel, the platform, the emails, the launch calendar, and sold 232 courses in four months. Not as a consultant. As the person whose calendar depended on it.
A course launch is a project wearing a marketing costume. Treat it like one and it behaves.
The sequence, the cart, the support, the refund policy, the ads, the affiliates; each one is a small project, and they all land on the same morning. Content is what you made. The launch is what you ship.
Twenty years of projects, told honestly. The Receipt stories are mine and verifiable. The Pattern stories are composites: details changed, lessons intact.
The sequence went out at 9am. At 9:04 a DM arrived saying the mobile checkout was spinning. It wasn't: I'd tested it on three devices at 7am, on mobile data, not wifi. That morning was part of the 232-sales-in-four-months launch. The test log was seven lines. Best seven lines of the whole project.
A pattern I know well: the course with forty beautiful modules and no launch calendar. Recording finished in March; the launch “window” drifted to autumn while the waitlist cooled. Content has a shelf life. The launch plan is what stops it expiring.
At Think Tank I closed 100 business owners into $10k-a-year coaching programmes, then trained the owners myself. I watched what happened after the sale, on every side. The launches that stuck had set delivery up before the cart opened. The ones that refunded hadn't.
Twenty years running enterprise programmes at BT scale. £1.5m largest single deal; critical paths, steering groups and real dates, held for a full year at 100% of target.
I've run the whole launch myself (platform, emails, ads, checkout): 232 course sales in four months. I know what every week of that calendar feels like from the inside.
I've held the £2m programme budget on the other side of the table: writing the scopes, choosing the suppliers, cancelling the ones who drift. I know what "nearly there" means from both chairs.
Projects end in decisions: sign-off, buy-in, adoption. Twenty years of getting to yes without pressure means the decision actually gets made, in writing, and stays made.
"I run projects the way I wanted them run when I held the budget. That's not a slogan; it's a specification, learned from the most expensive seat in the room."
Everything that's left, in order, with an owner and a date on every line. One page: if it doesn't fit, the plan isn't finished. Everyone can see what "done" means, including you.
Every line has a name against it, mostly mine. Status is offered before it's asked for, so nobody spends their week chasing updates that never arrive.
Red, amber, green, without the politics. Bad news travels in 24 hours; good news waits for the weekly. A plan nobody trusts is worse than no plan at all.
Go-live is the midpoint, not the finish line. Handover pack, walkthrough, and a team that knows exactly what happens on day 31, because delivery that doesn't stick isn't delivery.
The numbers above, the launches behind them, and a public ledger of the whole journey: applications, rejections, results, lessons. The highlight reel is boring; the delivery is the evidence.
You bring the course and the dates; I'll map the whole launch as one plan: sequence, tech, traffic and support, with every moving part landing on the same morning. If I can't help, I'll say so and point you somewhere better.
A pitch. There's nothing to buy on the call except a decision, and you'll know inside ten minutes whether I'm the person to run this.
Start to finish: how the client was found, the need proved, the option proposed, the work delivered.
One plan, one owner, every moving part landed on the same morning. Built by someone who has run the exact launch you're about to run.
Book the 20-minute callYou'll know inside ten minutes. · Every number on this page is verifiable.