Launch & project delivery · for complex multi-team, multi-stakeholder projects

Everyone's nearly there.
Nobody's finished.

Six teams, three budget-holders, two committees and one steering group that meets monthly. Every team's “nearly there” means something different, and the project is 90% done, and has been for four months. Complexity isn't the enemy. Unowned complexity is.

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The offer, so you don't have to scroll: one owner, one plan, one definition of done.

£1.5m
largest single deal at BT
biggest in the division's history
£2m
programme budget held
on the buyer's side of the table
20+
years of delivery, from BT
programmes to solo launches
232
course sales from a launch
I built and ran myself, in 4 months
Every number on this page is verifiable. My sales managers at BT and Croner will take your call.
You already know this story

The monthly steering group.

The deck is 34 slides and mostly green. Each team reports in good faith: their bit is nearly there, pending the thing that isn't theirs. Multiply by six teams and you have a project that is six “nearlys” away from finished.

The word “done” has quietly become negotiable. Legal is “comfortable, subject to.” Ops is “ready, depending.” The committee that can actually unblock things meets after the thing it needs to unblock is due.

Someone finally asks, in the meeting, what percentage finished the project actually is. The number offered, “around 90”, is a feeling, not a fact. Everyone knows it. The minutes record it anyway.

The quiet math of the last 10%
The first 90% of a complex project runs on enthusiasm and workshops. The last 10% runs on one person's willingness to say, in writing, what's left, whose it is, and when it's due. Most of the budget is spent by then, which is exactly when projects stall.
Complex projects, multiple teams & stakeholders
Six teams of “nearly”. · brand scene

This is the work I did at enterprise scale for twenty years: £1.5m deals, programmes with more stakeholders than staff, held to real dates. Complexity yields to structure. It always has.

Complex projects don't need another committee. They need one owner and a written definition of done.

The turn

Complex projects don't fail on difficulty. They fail on ambiguity nobody was paid to remove.

Whose decision is it, by when, and who says it's finished, written down, or it isn't true. Stakeholders don't resist delivery. They resist vagueness, and vague is where projects go to die.

Stories from the room

Three scenes you'll recognise.

Twenty years of projects, told honestly. The Receipt stories are mine and verifiable. The Pattern stories are composites: details changed, lessons intact.

The Receipt

The list that closed £1.5m

Nine months, one deal, more stakeholders than a small company has staff. The largest single deal in the division's history at BT closed because one list existed: every decision, every owner, every date, updated when it was inconvenient, circulated when it was awkward. Complexity doesn't need genius. It needs one stubborn list.

Ambiguity is the only real enemy.
The Pattern

90% forever

The steering group that's been “around 90%” for four months is not unlucky. Six teams, six honest “nearly”s, no shared definition of done. The number is a feeling because nobody wrote what finished means. Write it, and the last 10% takes six weeks. Every time.

“Done” is a document, not a vibe.
The Receipt

The discipline year

A full year at 100% of target, closing 1 in 3 daily meetings. That isn't talent, it's structure: prep the night before, notes within an hour, a pipeline that told the truth. Enterprise taught me that discipline scales when mood doesn't. Complex projects are where that lesson pays rent.

Structure scales. Heroism doesn't.
Who's running your project

Jamie Sonnex, on a first-name basis with every seat at this table.

i.

The operator

Twenty years running enterprise programmes at BT scale. £1.5m largest single deal; critical paths, steering groups and real dates, held for a full year at 100% of target.

ii.

The launcher

I've run the whole launch myself (platform, emails, ads, checkout): 232 course sales in four months. I know what every week of that calendar feels like from the inside.

iii.

The buyer

I've held the £2m programme budget on the other side of the table: writing the scopes, choosing the suppliers, cancelling the ones who drift. I know what "nearly there" means from both chairs.

iv.

The closer

Projects end in decisions: sign-off, buy-in, adoption. Twenty years of getting to yes without pressure means the decision actually gets made, in writing, and stays made.

"I run projects the way I wanted them run when I held the budget. That's not a slogan; it's a specification, learned from the most expensive seat in the room."

The standard

How I deliver: the whole method in four lines.

Week one

The one-page plan

Everything that's left, in order, with an owner and a date on every line. One page: if it doesn't fit, the plan isn't finished. Everyone can see what "done" means, including you.

Every day

One owner per workstream

Every line has a name against it, mostly mine. Status is offered before it's asked for, so nobody spends their week chasing updates that never arrive.

Every week

The dashboard tells the truth

Red, amber, green, without the politics. Bad news travels in 24 hours; good news waits for the weekly. A plan nobody trusts is worse than no plan at all.

The result

Delivered, handed over, documented

Go-live is the midpoint, not the finish line. Handover pack, walkthrough, and a team that knows exactly what happens on day 31, because delivery that doesn't stick isn't delivery.

The receipts

Anyone can claim. This brand exists to prove.

The numbers above, the launches behind them, and a public ledger of the whole journey: applications, rejections, results, lessons. The highlight reel is boring; the delivery is the evidence.

The Launch Room: proof in public
The offer

The same offer I make on every call.

✓ What the 20 minutes is

You bring the project and its stakeholders; I'll find the critical path, the decisions actually queueing, and what the last 10% really is. If I can't help, I'll say so and point you somewhere better.

✗ What it isn't

A pitch. There's nothing to buy on the call except a decision, and you'll know inside ten minutes whether I'm the person to run this.

The Launch Deal
Bring me the project. I'll bring the structure, and stay until it's delivered.
  • Week one: your project audited into a one-page plan of what's left, in order, owned and dated
  • I run the workstreams, suppliers and chase-lists so your team can do their day jobs
  • One dashboard, one weekly report: no surprises, no jargon, no 40-slide updates
  • Launched means launched: handover pack, documentation, and a team that knows what's next
Book the 20-minute call
Real engagements

How the work arrived.

Start to finish: how the client was found, the need proved, the option proposed, the work delivered.

BT logoEE logo
Enterprise IT, sold at BT · four counties, one territory

The largest deal in the division's history.

The territory
Four counties, business development. A number on the board.
The deal
An enterprise spanning fourteen countries. The largest deal in the division's history.
The year
200% of target. Twenty-four deals at roughly $100k average.
Largest deal in division history14 countries200% of target~$100k average x 24 deals
Last line

90% done shouldn't
last four months.

One plan, one owner, one definition of done that every team signs and every stakeholder can read. Ambiguity removed in writing; delivered in public.

Book the 20-minute call

You'll know inside ten minutes. · Every number on this page is verifiable.