Launch & project delivery · for clinics and healthcare practices

A clinic move has a hundred moving parts.
It needs one owner.

The new site is signed. Now: fit-out contractors, equipment lead times, the regulator's paperwork, patient records, phone lines, the letters, and the open date you've already promised patients. Clinical work is a specialty. Moving a practice is a project.

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The offer, so you don't have to scroll: one owner, from keys to first patient.

20+
years of delivery, from BT
programmes to solo launches
£2m
programme budget held
on the buyer's side of the table
£1.5m
largest single deal at BT
biggest in the division's history
232
course sales from a launch
I built and ran myself, in 4 months
Every number on this page is verifiable. My sales managers at BT and Croner will take your call.
You already know this story

Friday, 6:30pm.

You saw the new site in March and loved it. The plan was simple then. The plan is now a folder of quotes, three contractors who don't talk to each other, and a fit-out company whose “two weeks” has entered its fifth.

The clinical team are still doing clinical work: full diaries, real patients, no slack. The move is being run in the fifteen minutes between the last appointment and the notes. The phone system transfer is “with the provider.”

Someone asks, perfectly reasonably, which chairs go where, and you realise the electrical plan and the equipment order were never checked against each other. Two different PDFs. Two different rooms.

The quiet math of a dark week
Every week between the old site closing and the new one opening is patient revenue gone, staff wages still running, and a diary that refills slowly even after you reopen. A move that slips a fortnight doesn't cost a fortnight. It costs the quarter.
Clinic launches, relocations & operational projects
The fortnight when both buildings are slightly wrong. · brand scene

None of this is your fault. Running a clinic and relocating a clinic are two different jobs, and only one of them was in your training.

The clinical side will be perfect; it always is. The move is the project. And projects need owners.

The turn

Relocations don't fail on the big decisions. They fail on the seventy small dependencies between them.

The regulator's form that needs the fit-out finished first. The phone number that needs the address first. The equipment that ships when it ships. A clinic move is a critical path wearing scrubs.

Stories from the room

Three scenes you'll recognise.

Twenty years of projects, told honestly. The Receipt stories are mine and verifiable. The Pattern stories are composites: details changed, lessons intact.

The Pattern

Two contractors, one wall

The pattern: the fit-out company and the electrical contractor, both excellent, both waiting on the other's drawings. Nobody was wrong; nobody was talking. The wall went in twice. The second time cost a week, and the week came out of the dark period between sites.

Suppliers don't sync themselves.
The Receipt

The enterprise habit

Twenty years of BT programmes taught me the last fortnight of any move is won by a checklist, not heroics: phone lines live before the open day, records tested before the packing, the regulator's forms in before the fit-out dust. Boring, written, in order. It has never once been the wrong instinct.

Heroics are a symptom. Checklists are the cure.
The Pattern

The migration nobody tested

A practice I've seen more than once: records migrated on schedule, checked by nobody. The first clinic day found two patients with the same file and one with none. Everyone had done their job. Nobody had done the reconciliation. Composite, details changed; the pattern is everywhere.

Test the new world before you live in it.
Who's running your project

Jamie Sonnex, on a first-name basis with every seat at this table.

i.

The operator

Twenty years running enterprise programmes at BT scale. £1.5m largest single deal; critical paths, steering groups and real dates, held for a full year at 100% of target.

ii.

The launcher

I've run the whole launch myself (platform, emails, ads, checkout): 232 course sales in four months. I know what every week of that calendar feels like from the inside.

iii.

The buyer

I've held the £2m programme budget on the other side of the table: writing the scopes, choosing the suppliers, cancelling the ones who drift. I know what "nearly there" means from both chairs.

iv.

The closer

Projects end in decisions: sign-off, buy-in, adoption. Twenty years of getting to yes without pressure means the decision actually gets made, in writing, and stays made.

"I run projects the way I wanted them run when I held the budget. That's not a slogan; it's a specification, learned from the most expensive seat in the room."

The standard

How I deliver: the whole method in four lines.

Week one

The one-page plan

Everything that's left, in order, with an owner and a date on every line. One page: if it doesn't fit, the plan isn't finished. Everyone can see what "done" means, including you.

Every day

One owner per workstream

Every line has a name against it, mostly mine. Status is offered before it's asked for, so nobody spends their week chasing updates that never arrive.

Every week

The dashboard tells the truth

Red, amber, green, without the politics. Bad news travels in 24 hours; good news waits for the weekly. A plan nobody trusts is worse than no plan at all.

The result

Delivered, handed over, documented

Go-live is the midpoint, not the finish line. Handover pack, walkthrough, and a team that knows exactly what happens on day 31, because delivery that doesn't stick isn't delivery.

The receipts

Anyone can claim. This brand exists to prove.

The numbers above, the launches behind them, and a public ledger of the whole journey: applications, rejections, results, lessons. The highlight reel is boring; the delivery is the evidence.

The Launch Room: proof in public
The offer

The same offer I make on every call.

✓ What the 20 minutes is

You bring the site, the date and the contractor folder; I'll turn it into one plan with one critical path, and own it through to the first patient through the door. If I can't help, I'll say so and point you somewhere better.

✗ What it isn't

A pitch. There's nothing to buy on the call except a decision, and you'll know inside ten minutes whether I'm the person to run this.

The Launch Deal
Bring me the project. I'll bring the structure, and stay until it's delivered.
  • Week one: your project audited into a one-page plan of what's left, in order, owned and dated
  • I run the workstreams, suppliers and chase-lists so your team can do their day jobs
  • One dashboard, one weekly report: no surprises, no jargon, no 40-slide updates
  • Launched means launched: handover pack, documentation, and a team that knows what's next
Book the 20-minute call
Real engagements

How the work arrived.

Start to finish: how the client was found, the need proved, the option proposed, the work delivered.

Homeopathy UK logo
Homeopathy UK, charity · brand and growth on a donor-set budget

232 sales in three months.

The brief
A charity with a growth brief and a budget set by a large donor. Every pound answerable.
Built
An online course, built and launched. Filled with Meta ads.
Sold
232 sales in three months.
Delivered
A clinic launch with ticketing. Then a Royal Gala, with HRH the Duke of Gloucester in the room.
232 sales, three monthsCourse, clinic, gala£2m programme, six projects
Last line

Keys to first patient,
without the dark month.

One owner, one critical path, one weekly update in plain English. Your team keeps treating patients; the move gets moved.

Book the 20-minute call

You'll know inside ten minutes. · Every number on this page is verifiable.